FOR IMMEDIATE RELEASE:

Tour Down Under an Adventure for Adelaide Tour Operator

Adelaide-based
tour operator, The Adventure Collective, has been appointed as an
Official Tour Operator of the Tour Down Under to be held Adelaide and
regional South Australia in January 2010.

As an Australian
Accredited Tourism Business and experienced cycling and active tour
operator, The Adventure Collective is well qualified to host visitors
to South Australia for the ProTour Cycling event.

South
Australia’s Tourism Minister, Dr Jane Lomax-Smith, announced The
Adventure Collective as an Official Tour Operator, on the back of
record growth of sales for the 2009 event, along with high interest for
the coming year.

\"This year’s Tour Down Under, which saw Lance
Armstrong’s comeback to world road cycling, attracted record crowds and
visitors\" commented Dr Lomax-Smith.

\"The Official Tour Operators
provide the experience and know-how to create cycling holidays of a
lifetime for visitors travelling to South Australia for the Tour Down
Under. The packaged tours offer choices for all cyclists, from the
novice to the most experienced, who want to combine a cycling holiday
with watching the biggest bike race in Australia.”

Mr Peter
Solly, CEO of The Adventure Collective, added, “I have had a long
involvement in the Tour Down Under, right from the early development
stages, and it is with great pleasure that myself and our great team
have the privilege of hosting participants from interstate and overseas
to Adelaide for the Tour Down Under.”

As an Official Tour
Operator, The Adventure Collective is working hard to bring people to
South Australia for this hallmark sporting event. With four packages
available, there is something to suit those looking for a complete Tour
Down Under experience over eight days, to those with only a weekend or
even a day to spare. Participants will gain a unique insight into the
world of professional cycling, with the opportunity to cycle sections
of each stage at a leisurely pace, assisted by support crew and back-up
vehicle, then enjoy lunch from carefully selected vantage points while
the race whizzes by.

Past participant, Megan Blank from New
Zealand, commented on her experience with The Adventure Collective:
\"Tour Down Under is a great event, but it’s even better when you’re
with The Adventure Collective! [They] made everything so easy for us.
We really enjoyed the company of the other people on the tour and the
staff were friendly, helpful and most of all good fun\"

The 2010 Tour Down Under will be held in Adelaide and regional South Australia from 17-24 January 2010.

ABOUT THE ADVENTURE COLLECTIVE:
An
accredited tourism business, with offices in Adelaide and NZ.
Specialists in active travel, including cycling and walking tours,
around Australia, NZ, Asia, Africa and South America. Official Tour
Operators for the Tour Down Under since 2008. The Adventure Collective
is a division of the Travel Collective Group of Companies.

www.adventurecollective.com.au/tdu