Stena Line, the Irish Sea’s leading ferry company, and Tourism
Ireland are encouraging British holidaymakers to discover Ireland’s
hidden gems this summer.

To mark the collaboration between Stena
Line and Tourism Ireland, a major new advertising campaign aimed at
boosting tourism in Ireland is to be launched. The new adverts will
highlight what makes Ireland such an attractive and exciting
destination for British holidaymakers, emphasising the fact that it’s
within easy reach of Britain, and how straightforward and inexpensive
it is to get there by car with Stena Line.

Stena Line’s UK
Communications Manager, Nigel Tilson, said: \"Together with Tourism
Ireland we are highlighting compelling reasons to travel to Ireland.

\"We
can provide the perfect solution for couples and families wanting to
get away for less. For British holidaymakers Ireland is close to home
yet offers something completely different.

\"Taking the ferry to
Ireland makes so much sense. Travellers can bring their car, pack in as
much luggage as they like, and then enjoy the freedom to explore once
they get there\"

Hidden gems to entice British holidaymakers to
Ireland include the little fishing village of Rathmullan on the banks
of Lough Swilly in County Donegal and an island-hopping tour of the
West Coast known as the Connemara Safari where tourists can see wild
dolphins, grey seals, gannets and basking sharks.

Another
attractive Irish destination is the Milk Market in Limerick, one of
Ireland’s foremost farmers’ markets, offering an array of cheeses, fish
and seaweeds.

Lawrence Bate, Director of Tourism Ireland, said:
\"Tourism Ireland is delighted to be working with Stena Line on this
initiative. There is so much to do and see in Ireland, taking your car
over with all your favourite things such as sporting equipment and toys
makes great sense and affords great freedom to go where the road takes
you. With offers such as those from Stena Line, there has never been a
better time to discover Ireland\"

About Stena Line:
Stena Line
is the market leader on the Irish Sea, offering the biggest ferry fleet
and the widest choice of routes between Britain and Ireland, including
ferries to Belfast from Stranraer, ferries to Larne from Fleetwood and
routes from Holyhead to Dun Laoghaire and Dublin Port and Fishguard to
Rosslare. The company carries over three million passengers on its
Irish Sea routes each year, more than its rival operators combined.

Stena Line PR Contact:
Nigel Tilson
UK Communications Manager
Stena Line
Corry Rd
Belfast
BT3 9SS
028 9088 4036
www.stenaline.co.uk