Panel will Discuss Improving Partners’ ROI

RED BANK, NJ – July 30, 2009

WHO: Jonathan “Skip” Cox, CEO and president, Exhibit Surveys, Inc.

WHAT
and WHEN: The Society of Independent Show Organizers (SISO) 2009
Executive Conference, where Exhibit Surveys is a Gold Sponsor.

Conference Session: August, 5, 2009, 2:30 p.m.– 4:00 p.m.
Determining and Improving Our Partners’ ROI
As
we enter the next economic climate, everyone is trying to prove the
value of exhibitions and conferences. That can be done in multiple
ways: by increasing the value of the event according to the metrics
used by the partner, by changing the metrics to one where value can be
more readily provided and quantified or by reducing costs. This session
will treat all our partners as members of our strategic team and part
of our P&L mix and determine how we can ensure that vendors,
exhibitors and attendees all feel they can determine their ROI at our
shows. In each case, we will set out examples of how we can work
together to make sure they gain greater value from their participation:
be it in writing more orders, attracting additional new business,
receiving more sales orders, increasing visibility in their industry or
lowering costs so they can still make a profit. We will dissect an
exhibitor’s investment with smaller booths and discuss how they can
still meet their ROI objectives with a smaller presence. Since the
attendees need to justify their trip, we will discuss how we can make
their experience more profitable through such
things as matchmaking and time management.

Moderator: Margaret Pederson, President, Amirexx
Panelist: Mike Cooke, CEO, dmg world media
Skip Cox, CEO and President, Exhibit Surveys, Inc.
Georgiann DeCenzo, EVP, Advanstar Communications
As
a continuation of their efforts to unify the trade show industry into a
cohesive voice representing all aspects of the industry, International
Association of Exhibitions and Events™ (IAEE) and SISO are jointly
presenting this session.

WHERE:
SISO 2009 Executive Conference
Marriott Marquis
New York City
www.SISO.org

About Exhibit Surveys, Inc.
Established
in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting
market research, measurement and consulting for the exhibition and
event marketing industry. The company has conducted research on more
than 3,000 exhibitions and events and measured over 10,000 individual
exhibits in all major segments of commerce on six continents. Its
clients represent all segments of the event industry, including
exhibition organizers, exhibitors, private events organizers,
suppliers, CVBs and convention facilities. Be a “knowbody™” and visit www.exhibitsurveys.com or call 732-741-3170.
###
Exhibit
Surveys, Inc., the Exhibit Surveys logo, and Be a Knowbody are
trademarks of Exhibit Surveys, Inc. in the United States and other
counties. All company and/or product names may be trade names,
trademarks and/or registered trademarks of the respective owners with
which they are associated.

For more information about the event
or to schedule an interview with Mr. Cox, please contact Marilyn R.
Kroner, Kroner Communications, 303-478-3044, marilyn@kronercommunications.com