Manchester based online marketing specialists I-COM are celebrating
another client win in the form of Dragon’s Den famed company
DiscreteHeat®. DiscreteHeat®, whose inventor and Managing Director
Martin Wadsworth took his invention the ThermaSkirt ® to the BBC’s
Dragon’s Den series in 2008, has joined forces with I-COM to promote
the search visibility of their alternative home heating.

I-COM will be undertaking the online marketing and SEO for the website http://www.discreteheat.co.uk/, aiming to generate exposure for the cost efficient and energy saving radiator alternative, the ThermaSkirt®.

The
ThermaSkirt® is a system that offers an eco-friendly alternative to
traditional home heating, by replacing wooden skirting boards with
purpose built skirting board radiators capable of both convection and
radiation. Thermaskirt® technology distributes heat more effectively
and efficiently - beating radiators in energy efficiency tests by 13%.
The unique system developed by DiscreteHeat® also has advantages over
underfloor heating methods as it is much easier to install, minimising
disruption to the home.

DiscreteHeat® and the ThermaSkirt®
were not fully understood when they were taken onto the Dragon’s Den
programme last year. Wadsworth, who approached the Dragons Peter Jones,
Deborah Meaden, Theo Paphitis, James Caan and Duncan Bannatyne for
£150,000 for a 10% share in his company, was refused backing.

“At
a time when saving money is all important to UK homeowners, a product
such as the ThermaSkirt® that has shown to reduce home heating bills by
up to 25% in tests, needs to be promoted in the marketplace – I-COM
were the right company to market DiscreteHeat® online”, comments
Wadsworth. “I’m sure that people wonder what happens to the companies
who fail in the den – whether they fade into obscurity along with their
inventions, or go back to the drawing board. For me, it has had none of
these effects. I have a great belief in the ThermaSkirt® - and know
that this product can not only save money in terms of fuel costs, but
also improves the aesthetic appearance of rooms – there’s no need for
unsightly radiators anymore!”

For more information on the ThermaSkirt®, visit http://www.discreteheat.co.uk/. To find out more about how I-COM’s search engine marketing and SEO services can help raise the profile of your product, visit www.i-com.net or call to speak to an SEO specialist on 0870 164 2350.